The primary navigation for the Simon Business School website lacked visibility for some of the top-traffic sections of the website. Sections like Admissions and Career outcomes were buried within program sections, and data was showing users were finding These pages mostly through direct links and organic search. I led out a data-driven navigation restructure, benchmarking against other peer schools, and bringing an updated structure to the Simon website, in support of enrollment goals.

To keep up with the ever changing landscape of higher education, my team had to tap into other strategies for enrollment at the Simon Business School. One of those changes was the creation of the Business Master's Pathway. My role in this was to think through and create an audience-specific web experience, for both paid and organic users. This project is both a highlight of my own role, as well as a multi-layered digital marketing approach across our team.

The Simon Business School lacked any form of documentation for style rulings, and on component usage within their digital platforms. Along with that, the parent school had launched a large-scale rebrand. I was tasked with creating this Figma based design-system that helped Simon maintain its own identity, while extending off of the larger parent brand of the University. This project is a look into both the strategy and design that went into leading out a full web redesign.